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Connecting to the emotion
of the captured image

Photographs and Film that portray human drama or natural disasters can still fill us with horror, but we also know them so well that the time factor to absorb the image is extremely rapid.

We associate an image with a certain emotion.

We have such an ability to visually comprehend and identify, that we often forget the essence of what we look at.

The unfortunate result is that we no longer analyse the image but swallow it like a visual fast food, that is immediately digested.

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